A few years ago, some wise guy started a coffee shop named “Dumb Starbucks.” The idea hit the media by storm. Of course the mega franchise wasn’t amused. Giants didn’t take kindly to being poked. The giant’s legal team roared, swatted the irritating little fly and “Dumb Starbucks” faded to oblivion.
Some advice for others wishing to poke other corporate giants. You’re going to be smacked down by the giant’s legal team anyway–why not be more creative, than calling the object of your disdain, “Stupid” or “Dumb?” Learn from the “Dumb Starbucks” guy, be more original. Why couldn’t he have preceded Starbucks, with “Not,” or “Knot,” as in “Not (Knot) Starbucks?”
Throwing down the gauntlet–more Poke the Giant ideas:
Drunken Donuts: Alcohol infused pastries and sweet treats
Pizza Hat: Haberdashery and men’s wear, featuring pizza crust formed into edible hats. I think thin and crispy would work best in summer. Perhaps deep dish in winter?
Goggle: Search engine, like Google, the real one. It would be a PR nightmare. This one would throw the giant into an earth-shaking, rage–since Google, is frequently misspelled this way. Of course, the other, obvious search engine bungle, would be, “Bingle,” instead of Microsoft’s Bing.