Retailers are missing a great marketing opportunity by not capitalizing on Groundhog Day. Outside of Punxatawny, PA, the holiday is a mere curiosity. There is a holiday between New Years and Valentines Day.
It’s the big letdown, day after the Super Bowl. No doubt, some fuzzy-headed, thick-tongued, post SB revelers, will see their own shadows this morning. Those going to work will wish they had the day off. For non-football fans, the wait is on till spring training and the baseball season.
Before I forget it–Happy Favorite Furry Prognosticator Day! Maybe you hadn’t thought about it much, but it’s a big deal. The folks in Punxsutawny, PA think so, anyway. Whatever the rudely awakened Punxsutawny Phil sees, determines how spring will arrive–according to local legend.
Why should the good folks of Punxsutawny, PA have a lock on the occasion? Why don’t we make it a national holiday? And why should groundhogs get all the glory?
There are other furry critters, that I’m sure could prognosticate as well. Beavers, for example–which are also rodents. Has anyone explored the prognosticating potential of beavers? And what about their underestimated distant cousins, the muskrats?
My personal favorite, furry prognosticator is the “Wooly Bear” caterpillar–or, as is commonly known, the “Wooly Worm.” In the interest of brevity, the official holiday could be shortened to “NFFPD” from “National Favorite Furry Prognosticator Day.”
If you’re interested–and I hope you are. Please contact your local elected representatives. Just leave my name out of it. I shy away from publicity–just like the groundhog. Perhaps the idea of getting chummy with furry critters is abhorrent? That’s entirely your choice.
Groundhog day is a bit like bowling. Some like it–some don’t. Bowling has its own terminology. Bowling enthusiasts have their own clothing; colorful bowling shirts–monogrammed, with bold-face names, like “Duke,” “Marge,” “Bud,” or “Princess.” Strikes mean something entirely different from strikes in baseball. Good bowlers–I come in peace, and mean no harm. For baseball fans, like myself–help is on the way.